London production house Crossroads hires former ‘news bunny’ Darren Lamb as...
Of the many humiliations awaiting ambitious young shavers trying to succeed in UK television one of the most notable was being selected as the ‘news bunny,’ former Sun editor Kelvin McKenzie’s way of...
View ArticleNow WPP invents ’boutique’ agency for Ford’s luxury Lincoln brand
WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and...
View ArticleBMW returns to the ‘ultimate driving machine’ as it seeks to reinforce US lead
For years now BMW has been running its ode to ‘Joy’ as the core of its advertising, to mixed effect even though the Bavarian motor monster has been winning share from all its rivals all over the world....
View ArticlePublicis Groupe to go back into China despite the battering it’s taking there
You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but...
View ArticleUnilever and BBH’s Axe wins Cannes Creative Effectiveness Grand Prix – but...
Not a lot really, just that you won a Lion the year before and have written a decent submission paper explaining why your campaign worked (a bit like university course work). It’s not that BBH’s...
View ArticleCoke and Mercedes Outdoor winners show there is some good stuff at Cannes...
I’ve not been very kind to some of the Cannes Lions winners at this year’s adfest (or should that be comms fest?) but the two Grand Prix winners in the Outdoor category deserve better. Here’s Ogilvy...
View ArticleMercedes turns to Twitterati to launch new A-Class
Poor embattled creatives: first you have clients demanding global campaigns (meaning the end of those quirky national comedy series which the Brits used to love so much), then you had TV budgets cut as...
View ArticleLBi’s Simon Gill picks his Desert Island (Digital) Ads
Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director...
View ArticleMercedes in the US polishes up its pre-Super Bowl act with Kate Upton and a...
It’s cars all the way at MAA right now after Jerry Judge and Paul Simons put the cat among the pigeons about car ads. We’re also looking forward to lots of metal-pushing petrol head stuff to come in...
View ArticleVW’s Super bowl ad will be the world’s most expensive at $10m – but will it...
Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so –...
View ArticleBMW tops list of ‘world’s most reputable companies’
Something called the Reputation Institute, which represents ‘reputation managers,’ has produced a survey of the world’s most reputable companies based on soundings among consumers in 15 large...
View ArticleMaxus wins big with £135m L’Oreal but rues loss of Mercedes to new Publicis team
You win a few, you lose a few and there will be mixed feelings at WPP media agency Maxus this morning as news emerges that the agency has won L’Oreal’s huge £135m UK media account but lost its part of...
View ArticleIs Mercedes finally getting adverts with AMV/BBDO?
What you want these days is an ad that gets people talking – and tweeting and all that stuff – and this ad for Mercedes seems to be doing that, in the UK at least. I have to confess I missed it when it...
View ArticleMercedes falls victim to internet ‘robot’ ad scam
Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales and its Grand Prix team dominating the 2014 championship. But the company...
View ArticlePublicis Groupe to go back into China despite the battering it’s taking there
You’ve got to admire the mettle of the man. Publicis Groupe chief executive Maurice Lévy may have his hands full with a corruption scandal at Betterway, one of PG’s principal Chinese subsidiaries, but...
View ArticleMercedes falls victim to internet ‘robot’ ad scam
Pretty well everything in the Mercedes-Benz garden is lovely at the moment with its new sexier-looking cars hoovering up sales and its Grand Prix team dominating the 2014 championship. But the company...
View ArticleSaatchi Tokyo signs Luca Grelli as new creative boss
Saatchi & Saatchi Fallon Tokyo has hired industry veteran Luca Grelli as executive creative director. Grelli (left) has been freelancing for the last couple of years in New York following a stint...
View ArticleTop car brands shun Super Bowl – some of them anyway
Super Bowl ad fever is revving up (sorry) but not in the car market, it seems, with only a handful of brands so far committed – and nothing from usual participants Ford and Audi. Well it is $4.5m a...
View ArticleMercedes will have to do better than this if it wants to crack the SUV market
Mercedes is going great guns at the moment (although China’s woes are a threat) but one area it hasn’t cracked is the SUV market, now being invaded by just about every lux car maker. Porsche’s Cayenne...
View ArticleJung von Matt’s new Mercedes campaign provides an object lesson for car...
It’s not the easiest time to be a German carmaker but Mercedes presses confidently on, this time with a new campaign from Jung von Matt/Alster showing off its PLUS brake assist system that (it claims)...
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